How we provided a 10X ROI within one month running email campaigns for a video game shop
Client came to us with the desire to drive more online sales for their WooCommerce website. They had a customer email list of around 8,000 members and weren't utilizing it whatsoever. We cleaned the list, then began to get to work. We designed professional and fun looking promotional emails that immediately provided a 10X ROI in new sales. Revenue attributed to our email campaigns still produces a significant ROI for them.
Project Results
The client needed a new strategy to increase their online sales. They had an email list of just over 8,000 emails collected from past customers, conventions, etc. They weren't using these emails for anything to date. Their online following was primarily through YouTube and Instagram, but they needed something to drive direct sales on the website. That is where we came in with email marketing.
We began by taking the time to evaluate their email marketing needs to select the best platform to use. After evaluating dozens of options, we landed with Klaviyo. We set everything up, synced products, order history, and customers with their WooCommerce website. From there, we began designing very appealing and professional emails with a fun flair for their ideal customer.
The platform that we use allows us to segment the audience based on purchase patterns, site active visitors, consistent openers, etc. It also syncs products, orders, and customers from WooCommerce which gives us the ability to create dynamic product feeds based on customer purchase history and has increased our conversion rate to be 5 times the value of their peers*
*Peer group based on Klaviyo data analytics.
While sending out a completely designed email once per week, we accomplished the following results:
- Average of $2,000 revenue per email - a 10X ROI
- 35% average open rate
- 3% average click rate