How we increased sales significantly for a local auto dealer
This client came to us asking for help with increasing sales for their 3 dealerships and had over 15,000 emails collected over the years. We began sending out professionally designed promotional emails and earned them $200,000 in revenue in the first month.
Project Results
Project Overview
Hastings Northfield Automotive Group came to us seeking help with their digital marketing. They were tired of paying thousands of dollars a month on auto marketplace websites and wanted something different. We proposed email marketing when they said they had over 15,000 emails in their database.
Project Execution
We run two emails per month for each of their stores. One is focused on sales promotions and the other is focused on service promotions.
- Promotion information collected from the sales and service departments.
- Emails professionally designed and sent out in MailerLite.
- Metrics tracked every month.
Project Results
One of the biggest results of this campaign thus far has been the increase in sales and service revenue. The client saw over $500,000 revenue in 3 months directly attributed to our email campaigns.
- $500,000 in revenue in 3 months.
- Average of 4.8% conversion rate.
- 34% average open rate.